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A general SEO rule it is worth noting that these three pieces of information must be presented on your website as selectable HTML text and not a graphic. If a local newspaper is covering a story regarding your business they are unlikely to display your company address or telephone number. In such instances, it is enough to simply have your company clearly referenced by name in order for your listing to receive the value. infinitybit.io Hardly any consumers have ever complained that the companies they purchase from aren't shady and deceitful enough. No one has ever said, 'I trust this brand because its parent company is really good at lying to me and burying all of its mistakes”